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Maximize engagement and differentiate your product

Embed any of 650+ brands directly into your customer-facing apps

Our business customers


Established companies and startups alike need to increase customer engagement across their digital channels to remain relevant in today’s digital landscape. But building product features to improve engagement is slow, risky, and time-consuming.


The quickest and most predictable way to increase engagement is to connect your product to the other brands your customers use every day. Embedding these brands directly into your customer-facing apps creates new and compelling features that differentiate your product and maximize engagement. IFTTT for Business’s integration and discovery platform provides insight into customer behaviors, enabling businesses to evolve their offerings to maximize customer engagement, and lifetime value.

IFTTT Connect enables a powerful and easy-to-use way to elevate our customer experience and further differentiate our products in the market place.

Chris Jones , Chief Technology Officer at iRobot


Connect and increase engagement

Connect to and leverage the brands your customers use daily to drive engagement.

Be where your customers are

Embed integrations seamlessly into your apps, emails or website.

Extend your app’s functionality

Rapidly increase the functionality of your app with each new integration.

Learn from customer behavior

Analyze behavior to understand the value of each connected user and to prioritize which services to integrate next.

How IFTTT Connect works

IFTTT Connect is a flexible API and SDK package that empowers your business to bring any of the 650+ services on IFTTT directly into your app, emails, and website with embeddable connections.

These rich, query-based experiences connect your offerings to the other apps and devices in your user’s digital life, driving engagement, retention, and product stickiness.

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